JBL Authentics: The New Contender Rivaling Sonos in Multi-Room Speaker Excellence

JBL, a renowned name in audio technology, is making waves in the world of multi-room speakers, challenging the dominance of Sonos. Introducing the all-new JBL Authentics series, a trio of interconnected speakers that deliver an exceptional audio experience.

These speakers not only support multi-room audio but also feature automatic self-tuning. This means you get the best sound quality without any hassle. What sets JBL apart is its ability to run both Google Assistant and Alexa simultaneously on the same device, a remarkable achievement.

Inspired by the iconic L100 speaker from the '70s, the Authentics series combines a classic design with modern technology. The grid-patterned Quadrex grille, leather-wrapped aluminum frame, and a sleek black and gold color scheme make these speakers an aesthetic delight.

At the top of the lineup is the Authentics 500, boasting crystal clear sound and Dolby Atmos audio for a virtualized 3D experience. The Authentics 300 offers portability and 360-degree audio, making it perfect for any setting. The Authentics 200, while more compact, delivers stereo sound with deep bass and perfect balance.

JBL's commitment to innovation and quality is evident in these speakers, making them a strong contender in the multi-room speaker market. Be ready to experience audio excellence when the Authentics series arrives on September 17th. Explore the possibilities with the JBL One app, allowing you to sync music services and customize your audio experience to perfection. 

Get ready to elevate your audio experience with JBL Authentics - the future of multi-room speakers.

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For [1 - sonos.com - Sonos unveils smart speaker with support for multiple voice services](https://www.sonos.com/fi-fi/newsroom/sonos-unveils-smart-speaker-with-support-for-multiple-voice-services):

Sonos has been a leader in smart speakers, and now they're upping their game. With the Sonos One, they've embraced both Amazon Alexa and Google Assistant, providing seamless control for your smart home and music needs.

For [4 - forbes.com - Sonos Launches A Speaker For All Voice Assistants](https://www.forbes.com/sites/aarontilley/2017/10/04/sonos-one-speaker-amazon-alexa-google-assistant/):

Sonos has already ventured into the world of multi-assistant support. They've introduced a speaker that can work with various smart assistants, offering you flexibility in voice control.

Please note that while the provided search results mention Sonos and multi-assistant support, they don't specifically address JBL's new Authentics series.